>_ Boutique AI Consultancy
Purpose-built
agents
The agentic workforce transformation has arrived. We build agents grounded in your data, which utilise your tools, and are owned by your team.
>_ Thesis
AI is not a product you buyit's a capability you build
Lasting AI value comes from enabling the operating layer the model interacts with.
It's built from the workflows it supports, the data it can trust, the tools it can use, the standards it follows, and the feedback loops that improve it.
>_ Services
What we can help with
Bespoke agents development and deployment, consultancy, team upskilling.
>_ 01
Data Agents
- Ask exact questions in plain English instead of waiting on dashboards, tickets, or analysts.
- Surface any live data pattern worth acting on — from fraud to claims or throughput.
- Resolve routine questions with governed access, trusted definitions, and traceable queries.
>_ 02
Workflow Agents
- Automate the daily chasing, checking, updating, and routing that slows teams down.
- Move routine work across CRM, email, documents, onboarding, and internal systems.
- Escalate the exceptions — missing context, low confidence, or high-stakes decisions — to a human.
>_ 03
Support Agents
- Answer customer questions instantly, using trusted knowledge, data, and documents.
- Escalate uncertainty, complaints, sensitive cases, and high-stakes decisions to a human.
- Handle chat, email, voice, screenshots, and files through one consistent support experience.
>_ 04
Consulting & Upskilling
- Find where AI can create real leverage in your business.
- Upskill your team with workshops, playbooks, and hands-on support.
- Get your data, tools, and processes ready for AI implementation.
>_ Founders
Founder-led by experienced operators
John Reid
- 0→1 AI agent infrastructure product (Signals by Snowplow.io): conception, development & delivery.
- 10+ years of product & data expertise at VC-backed startups & scale-ups across Southeast Asia and Europe.
- Launched four 6-figure ARR enterprise products; defined growth strategy for a 100m+ GMV consumer business across 4 markets.
James Reid
- 0→1 operational product experience building Iceberg: an integrated contract, vendor and billing management platform.
- Operations and data engineering lead at a Singaporean insurtech through a hyper-growth period.
- CFA, MBA, 4+ years M&A advisory at Rand Merchant Bank.
>_ Process
How we work
We select improvements carefully, build them with guardrails in mind and upskill your team to use AI meaningfully.
>_ Testimonials
Hear from our customers
What impressed us most was how quickly Reidworks got to the real problems — they spoke to everyone from our engineers to our operations team, and that showed in what they built. We came away with usable tools and a much clearer sense of where AI can move the needle.
They handled the full stack — optimised our Postgres layer, added proper tracing and evals, and set up monitoring so we could trust it in production. The result is a data agent that's accurate, fast, observable, and delivering consistent analysis across our customer base.
>_ Let's Talk
Keen to
connect?
A workflow you want to automate, data your team can't easily query, or a product feature that could use an agent — we'd like to hear about it.